Content, email blasts, chatbots, and social media integration are 4 things you should fully utilize to get more out of your website.
By understanding how each of these tools works and how they can be used together, you can maximize your reach and engagement with potential and current customers, all while improving your audience’s experience with your website.
Let’s take a closer look at each of these tools.
Content
To have a successful website, you need to have quality content. Period. But what exactly does quality content entail? And how do you go about creating it and sharing it? Content can be many different things. It is an extremely broad term that can mean something different for everyone.
The best way to describe the most universally important content for a business would be information about your business, services, products, staff members, and personal and community events. Giving your customers and audience additional information and content to consume will keep them engaged in your business. If you have a stale and unchanging website, people will only need to visit it once. If you constantly add, improve, and change elements of your website, people will continue to visit.
Email Blasts
An email blast is a mass email that is sent to a large group of recipients at once. Email blasts are typically used to promote sales, new products, or special offers, newsletters, or updates. To be effective, email blasts must be well-written and properly targeted to the right audience. When done correctly, email blasts can be an effective way to reach many people in a short amount of time.
It, however, can be difficult to avoid the spam filter of your audience’s email accounts as many accounts see mass emails as spam/junk, but putting in the extra effort to personalize the email blast will make a huge difference.
Chatbots
Chatbots are computer programs that mimic human conversation. They are commonly used in customer service to resolve simple issues or questions without the need for a human agent. Chatbots can be used on websites, in apps, or through messaging platforms such as Facebook Messenger. When used correctly, chatbots can improve customer satisfaction by providing quick resolutions to common problems.
If the chatbot cannot completely solve a customer’s problem, it can forward the conversation to a live person to further troubleshoot it. Chatbots are most effective as a time-saving tool for smaller customer issues that can be easily solved.
Social Media Integration
Social media integration is the process of integrating social media into other aspects of your business. This might involve creating a social media profile for your business, sharing blog posts or other content on social media, or using social media to interact with customers. Social media integration can help you reach a wider audience and build relationships with potential and current customers. Similar to email blasts, you have to do social media right to make an impact.
Just posting only blog posts, for example, may cause people to stop following you as you are only providing one type of content. Mixing it up and adding more personal content, blogs, photos, videos of events, or any other shareable aspect of your business will create interest and cause more people to follow.
Content, email blasts, chatbots, and social media integration are all important tools that should be considered as part of any website. By understanding how each tool works and how they can be used together, you can create a more comprehensive experience that will maximize your reach and engagement with potential and current customers.
Contact TecAdvocates to learn how to get more out of your website.